#BLOG GHOST WRITER HOW TO#
When you’re ready to start a relationship with a professional ghostwriter, you’ll want to know how to find a beloved, uber-talented Casper in a crowd of otherwise bland ghosts. Plus, when you pay an agency or writer for their services, you can link ROI directly to the finished pieces. Your blog ghostwriter can help you come up with engaging topic ideas and deliver on your vision for the blog. When you purchase writing services, you can alleviate the worries and stress you have about each blog content project. You want to elevate your brand story with highly engaging, well-written content.Your writer’s block is getting the best of you.You’re overwhelmed with topic creation and content management.You’re happy to invest money in high-quality content.You’re busy focusing on other areas of running the business.Thus, reasons you may want to consider hiring a ghostwriter include: This doesn’t mean they’re cheating the system, but rather that they have limited time and energy for content creation.
Insider secret: Most successful entrepreneurs, CEOs and even high-level marketing professionals don’t write their own content. If it’s a niche subject, ghostwriters can interview SMEs or the intended author for a deeper understanding of the topics and insights they should include in the written piece. Their intimate understanding of various marketing content means ghostwriters can help your blog reach its ultimate potential – turning readers into prospects and customers.ĭepending on the partnership and project agreement, ghostwriters can also develop content and story ideas, especially if they are familiar with the topic or industry. Not to mention that they’re keen on catching spelling and grammatical errors so you receive a clean and polished final piece – ready to be published as soon as you say “approved.” Your role as editor is more so confirming the message is on par with the story you want to tell rather than catching basic mistakes. They weave in and out of blog posts, eBooks, white papers, video scripts and websites with ease.
More than the platforms, ghostwriters can also write to different types of content. That includes social media and website landing pages, where the right words can be the difference between a new conversion or a lost opportunity. Ghostwriters are not only content creators, but they’re also experts on writing to the style, voice and nuances of different platforms. Some companies even hire an influential freelance writer because viewers will recognize and trust the name. A blog ghostwriter will never expect this kind of byline. Note: This ghostly talent differs from freelance hires, as those writers don’t usually have their writing published under someone else’s name.
Rather than adding that project to your plate, marketing managers often reach out to agencies or individual writers to develop ghostwritten content. However, with an increasing need for stellar written content on websites, social media and various collateral, ghostwriters have become important tools for content marketing strategies.Ĭommon example: Your CEO wants to publish a few thought leadership articles, but he or she doesn’t have the time nor energy to actually write the pieces. Traditionally, ghostwriters work with an author to write a book. They don’t write to be credited as the author, which means you control the byline. What kind of people are these so-called ghosts? Essentially, ghostwriters are paid to write for someone else. Ghostwriters are real people – and their job is to write anything and everything their clients need.Ĭurious about hiring a ghostwriter? Here’s everything you need to know about adding this new spirit to your blog: So what is a ghostwriter anyway? We’re not talking about summoning the spirits of your long-lost motivation and talent for writing (although, that would be a rather nifty invention). When you don’t feel like writing for your blog, there’s someone who does: your ghostwriter.
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